Responsibilities
- Recognize trends and insights.
- Allocate marketing funds.
- Create and implement marketing strategies.
- Maintain and manage a company’s website while adhering to best practices.
- Content for the website and social media channels should be optimized.
- Work for a variety of content types, including blogs, videos, and audio podcasts.
- Keep track of how much traffic comes to your website.
- Implement and evaluate success indicators.
- Measure and evaluate targets in return on investment (ROI) through device experiments and conversion tests.
- Daily, have internal reports.
- Execute new and innovative technology and platform partnerships.
Key Responsible Areas
- Email Marketing
- Pay-per-click Advertising (PPC)
- Display Advertising
- Social Media Marketing (SMM)
- Affiliate Marketing
- Public Relations